In the midst of a turbulent world, there is no room for distraction - every moment counts.
The focus of Adidas’s latest Z.N.E spots is to help Gen Z create a distraction-free zone. Adidas’s latest motivational mantra “future starts from you” sets the goal of helping the young generation get into that champion mindset.
The spots boast a star-studded cast featuring famed Chinese actress, Connie Kang Ning, and ex-Olympic swimmer Ning Zetao.
Showcasing their sportswear, the actors were first shot against a green screen. Then, we used 2D animation to immerse our characters into environments that depict their inner chaos, uncertainty, and the disturbances that they both have to experience in their day-to-day lives and careers — with the act of putting their hood on, everything calms down around them, to focus on what matters.
The animation was directed and designed by award-winning, London based artist - Pedro Allevato. We used frame by frame hand-drawn animation for each of the 800 frames.
Due to the current COVID situation, for the entire execution of the project, the artists had to work remotely from across the globe. The team was incredibly international, with members coming from England, France, Czech Republic, Siberia, Indonesia, India, and Brazil.
“The Covid-19 situation made us think outside the box with this one, but we were able to scout and hire suitable artists from various parts of the world to bring this together.”
CREDITS
Produced by Eallin
Producers: Lukáš Skalník & Ben Leyland
Executive Producer: Sahil Ahuja
Director and Designer: Pedro Allevato (Sugar Blood)
Animation Lead: Marek Pokorný
Music & Sound design: Bruno Allevato
Head of Production: Filip Finkelštejn
Animators: Pedro Allevato, Soham Chakraborty, Shashi Shekhar, Radek Doskočil, Lukáš Glaser, Vyacheslav SP (Lightsoul), Husain Untoro
Compositors: Igor Gama, Jan Kokolia
Cleanup artists: Laxman Singh, Sanjay Singh
Cleanup artists: Laxman Singh, Sanjay Singh
